Being able to capture the moment the way your eye sees it has always been a great challenge to me. Sometimes we are walking and instinctively realise this is the perfect spot to take a photograph. We don';'t know why, but we know it is. We take out our phone or camera and pull it to our eye and capture it. Sometimes it looks beautiful, sometimes it falls way short and we don't know why. To me that is the challenge of photography; being able to capture the feeling you get in that moment through a single image. As a kid I was always obsessed with neon lights and bussling metropolises and had dreams of living in megacities such as Hong Kong and Tokyo. I love anything neon and cyberpunk and love trying to capture those feelings when I'm travelling around cities.
Photography is also a hugely powerful tool in marketing and selling products. The old line about a picture being worth a thousand words is more relavant today than it ever was. With the busy lives that each consumer leads, time is at an all time premium. If you can tell them about your product and tell them the story of your brand in a single image then you are already half way to the sale. People also now expect great images to see the quality of your products and service so if you are using low quality images, know that your competitors aren't.
How to cyberpunk the shit out of your photos
How to not be shit at taking photos
Choosing a big-boy camera
A website is rapidly becoming a staple for most businesses' online presence. Is it a magic tool? No. I would always recommend strong social media platforms as the cornerstone of your digital footprint, but a website is a fantastic and adaptable tool for your business. With more people being exposed to buying things online an e-commerce store offers an unbelievable opportunity to create passive and location independent income.
Brand is what I get most excited about. I love looking at products and imagining how I would brand them. I also have found this is the most important part of selling online. I've seen very mediocre products being transformed with branding. When people buy online they can't physically touch the product so they often "buy the brand" and put their trust in that to make sure they are making the right purchase. Branding is huge and is part of everything you do but it starts with a clear image of what you are as a company.
As we all know video is absolutely king in terms of content. I believe that for your day to day social media channels that quantity actually beats quality. But that doesn't mean there aren't simple ways to create good quality content without slowing you down. Just remember its fast moving so don't spend the extra hours making it "perfect". I tend to be a bit of a perfectionist, so find this advice hard to follow myself sometimes. If you can reuse the content such as videos for adverts then I would say it's worth getting this a little closer to "perfect" however and may be worth getting a professional to help with this kind of content. Even getting them to create a professional intro or outro you can reuse on your own content will hugely help with brand consistency.